Bucks Culture recently sat down with the creative team behind an animation for our upcoming “Creative Catalyst” project. Illustrator Eliott Bulpett teamed up with animator Emmett Green to create a fun and informative 1 minute piece breathing new life into our conference illustrations.
Eliott is an illustrator and mural artist based in Bucks. Eliotts’ work is bright joyful and full of character. Utilising excellent colour palettes their bold, graphic style uses flat shapes, playfulness and exaggerated proportions to create fun characters and lively compositions that feel both simple and full of personality.
Emmett, animator and motion designer, has a background in graphic design. His engaging work has covered advertising, healthcare, research, and charity work for organisations big and small across the country. Emmett’s expertise spans the full animation production pipeline: art direction, storyboarding, style development, character animation, and motion graphics. Driven by a commitment to storytelling that makes a positive impact, his work consistently reflects a sensitivity to people and the planet.
Together, they created this little beauty for us….https://youtu.be/bK6zOSfD4zw
We took a moment to discuss their processes, inspirations, collaboration and their views on the current cultural landscape.
Bucks Culture (BC)
As freelance creatives, how have you found the recent landscape given talks around AI and the current financial crisis. Have you managed to stay busy or have you found it getting harder to find work?
Eliott
Maybe this year, I feel like I have had not as much stuff. I mean, I’m very used to people just coming to me like I’ve never been very good at outcoming. So I feel like it’s time that I’ve actually really got to start self-marketing now as people aren’t coming to me as much and I can sit for weeks just thinking like, I’ll update my website etc..
BC -That’s good that people have reached out to you obviously, they must like your work! I agree that it’s tricky in that you create the work, and then there’s that whole other admin marketing side of things. That’s another full time job basically, isn’t it?
Emmett Green
Yes, and we can rarely pay someone else to do that. We still have to do all the admin and marketing for ourselves – and it’s always the least fun part.
Emmett Green
Yeah, it’s the selling yourself part that I think where a lot of really talented creatives kind of fall off and end up not being as successful, because you have to have that almost salesperson inside yourself for it to work financially when it’s just you. But although I think the whole creative industry has been struggling a little bit, it feels like it’s on a bit of an uptick.
I don’t know whether Elliot would agree with that or like it’s there’s been a really bad year or two and it feels like there’s some recovery happening now.
Eliott
I think I’ve seen a lot more of people doing well, especially if they’re doing handmade stuff, like actually making things as opposed to digital work. Because, I mean, I’m putting a lot of the struggles down to AI and stuff people can make there digitally. So if you’re making stuff and doing stuff that can’t be recreated by the AI market, then I’ve seen a lot of people almost turning to the handmade as a way to survive.
BC
Are you tweaking your practises at all with that in mind or have you not been able to as you’re tied into digital tools and commercial worlds?
Eliott
Yeah, I do a lot of digital stuff, but something I always want to do is murals. I have been getting that work more and more and it’s something that I think would be a good thing to focus on because a computer can’t paint a wall!
BC
Emmett, what about you?
Emmett Green
I kind of dabble in a few areas, but it is predominantly animation – which is kind of impossible to get away from as its a digital landscape. I think in terms of the AI thing, I
I could kind of bury my head in the sand a bit and be like, well, it can only create static images, so it can’t do my job and then over time it started to encroach on animation and motion design more than it was originally. I have a passion and belief that it will be fine and that as time goes on, people will recognise that AI is kind of like slop, that particularly with the animation side of things, it’s incredibly hard to control. Yes, it can create a thing that moves. But implementing client feedback into it is next to impossible. It can’t take direction like a person can. I can change the scene that I’ve created in exactly the way that you need me to change it. AI can’t.
BC
When client feedback does come, how do you take that as obviously you put a lot of time and effort into your projects?
Eliott
I think you learn to get used to it and most clients are usually OK about things. It’s just small things and I can deal with that fine. I remember this one particular client I had for a really long time and I would send them so much stuff and then they’d be like, oh, let’s do a completely different thing so I had to really learn to not be precious over things.
But, I think mostly as long as I prepare people in advance with the sketch and say “these are the colours I’m going to use” etc I’m fine.
Emmet:
I would second that. One thing that we worked a lot on was the process with this animation for Bucks Culture, we wanted to make sure that we checked in at key stages and I’m a really big believer in storyboards – it’s like gospel when it comes to animation.
If we’re happy with the whole storyboard and everyone’s on the same page, then that’s the easiest way to avoid drastic changes towards the end. But it does still happen. People change their minds. It happens.
Emmett Green
I’m maybe not as good as Elliot in terms of not taking that personally. If there’s some part of an animation that I spent ages working on, the movement of it, and I think it’s a great addition to the message and it has a purpose… and then a client says, let’s cut that out. That is a bit harder for me, and sometimes I will push back and say “you’ve come to me as a creative professional. – I’m assuming you think I know what I’m doing because I know what I’m doing and in my professional opinion this is here for a reason” etc and try and find a compromise between cutting a thing out completely, or do we keep it because it has this reason?
I like trying to almost drill down into what is it that they don’t like and see if there is a way to compromise and maintain the message or the quality or the story.
Emmett Green
But you have to put that very professionally and also at the end of the day, you know you are being paid to do a job. So I will work on it until the person that’s paying me is happy!
BC
It’s an art itself, isn’t it? Managing those things, client relations! How do you both know each other and where did you first meet start?
Eliott It was like a really weird coincidence, really, because we’ve not known each other for very long at all. It was literally a few weeks before this project started. And yeah, Emmett had messaged me about wanting to animate some of my stuff just for us to do some personal projects together, which we did. And it was really, really awesome.
And then Bucks Culture emailed me about doing an animation project and I was like, I’m not an animator. I was like, wait a minute. Like, I know a guy. So yeah. And it literally was like, like, really close when it all happened. So it was just, like, perfect timing.
Emmett Green
Yeah, it was. It did feel kind of like a divine intervention. It was really weird, though. That said, I I guess in my head, our kind of working relationship started a lot earlier than that because I had followed Elliot on Instagram for a really long time.
Eliott
And I’d actually ignored messages from you that I’ve never saw. They were all in my DMS, you know.
Emmett Green
Years ago I had messaged you and said I love your work. It’s great. Can I animate it? Silence. No reply ever.
Eliott
Sure.That’s Instagram,
Emmett Green
Yeah, I think it shoved me into like message requests and you just never looked there, but then it happened. I can’t remember what it was that you posted. You posted a really lovely illustration. And I commented and was like, OK, I’m going to do it publicly this time. I really like your work. Can I animate it please?
BC
That’s great. So have you have you met in real life?
Emmett Green
No.
Eliott
No.
Emmett Green
We probably should! When we did this project with the animation, we were having little calls to talk about it. But yeah, we got on.
Emmett Green I think we’re both quite chilled out. So it was quite easy. I mean, I don’t know whether you would say this about me, but I found it really easy to work with Eliott.
Eliott
It was very good. I mean, I’ve never collaborated with another person on a project before, so this is the first time I’ve done any sort of collaboration and having to like almost pass over my work and let someone else with it. And that was really, really cool. Yeah. And I’ve never, like, gone into the world of motion with my illustrations, so very cool for me to be like, wow, I’ve been presented this whole video of my illustrations moving like this is insane. Like it was really pretty cool.
BC
Was there a bit of trepidation about handing over your illustrations?
Eliott
I was excited. I wasn’t, like, nervous about it. I was just, like, absolutely pleased. Like do it like this is gonna be amazing. But yeah, I was very excited..
Emmett Green
I was only going to say maybe it helped that we had literally just done that passion project where there were no clients or money involved. It was just you gave me some really nice sea creatures and I did a thing.
Emmett Green
And so we would we kind of already had that relationship. So by the time that we started to work together with this project, I felt like we’re both quite comfy with each other.
And there was trust there.
BC
What was the initial meeting like that you guys had about the projects you’ve worked on? What was the process?
Eliott
I think for the personal one we did because I’d it was easy as Emmett used illustrations I’d already done, so I literally was just like, oh, here’s the file. Do what you want. Send me it. Very relaxed. I didn’t do anything at all really. But then when we had to do this project because I’d never done anything like this, I was literally like, I don’t know how to do this. You need to tell me!
You very were very good about doing the storyboard because I can’t even like think movement wise. Like I just didn’t know how that came together. So the fact that you did that was awesome. And then I just sort of just did everything you told me to do and then sent it back.
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Emmett Green That makes me sound very authoritarian!![]()
Eliott
It’s because you have that experience. You knew what you’re doing. I just knew how to draw.
Emmett Green
Yeah, that was it. I guess I led the process, like we need to do this stage and then we’ll do this stage and I need these things from you at this stage. But we did also chat about it.
Emmett Green
I think we had a meeting where we got the script and we kind of bounced a couple of ideas and suggestions about we could for this scene, and this kind of thing for that scene. And then I think I did some really rough sketches of the storyboard and shared them with everyone.
Eliott
Yeah. And I pretty much said yes, it’s perfect. And so because we sort of had the visuals, it meant that you had something to work from when even when you were creating the storyboards, we already knew what the style was going to be and what the overall look was going to be.
Emmett Green
Yeah, definitely, definitely. And I think, yeah, I was just like because because with animation is there is like a technical and file organisation aspect that is less present.
In illustration, so that was the part of it where I could help a bit more. I think that the last agency that I’d worked in full time, we used a really similar process for every animation that we made and it was illustrators that I would work with. And so I kind of just followed that template, because it had worked however many times like 50 times. So doing it with Elliot then just felt like natural to me and hopefully everything I said made sense.
Eliott
I think because we had such a short span of time like we were under a deadline pressure, a little bit as well. So we sort of just like had to just go for it and trust each other.
BC
What sort of programming do you guys use – is it Adobe that you both work with or is there any other kind of tools that you use to sort of animate or illustrate what’s?
Eliott
I pretty much draw everything on my iPad, so I use like the Procreate drawing app. Then I use like Illustrator and Photoshop. So like a lot of the vector stuff that I’ve done is all in Illustrator which is good fun and then obviously for motion graphics you sort of need those illustrator files. So I was working a lot in that as well.
Emmett Green
Yeah, yeah, I use after effects is what I animate pretty much everything in and then yeah, it depends on what kind of style the animation is because it might be vector graphic, so it would be maybe the illustrator or if there’s loads of texture it could be a procreate file that’s now a Photoshop file and that’s what I kind of bring into after effects. So it’s very Adobe heavy.
BC
They’ve kind of got the market haven’t they?
Emmett Green
Yeah, yeah.
I think there’s good alternatives for static stuff now, but I cannot find another programme that has the same kind of technical options and the same kind of setup as after effects, yeah.
Eliott
And I feel like with it being sort of like the industry standard that if someone needs an actual illustrator file or an actual Photoshop file, then I can’t let go of this ridiculously expensive subscription because I’m so scared that like I will need it.
Guy Morris
And what about hands-on materials that you work like to work with?
Eliott
Mainly it’s painting murals for clients. I don’t do a lot of traditional work for clients. There’s so much of it they need digitally, like it’s going on their website or their social media. And it’s so much easier if I create a digital file that they can use. I did a children’s book. It came out this year and originally I had this like big dream that I was going to collage it. I was like really into like a bit of a collage phase. And I did like a test thing for them. And I loved it. And I was like, this is the best thing I’ve ever made. It’s going to be the best book. And then they were like, maybe don’t collage it…
Eliott
It’s one of the things that like, it’s not as easy to edit and it takes a long time and I understood where they were coming from and that it was harder to get the stuff that they needed into it. And yeah, it wasn’t a very big budget for that book. So I’m glad I didn’t spend ages trying to collage every page, but I always think like, oh, it would be nice to do more stuff like that because it’s quite appealing to look at like stuff that you’ve made by hand, and it’s got real stuff in it as opposed to just being like computer stuff that’s flat.
Emmett Green
I do occasionally more for fun. I really like Posca pens a lot. I love those. I love the colour that you get out of them. So sometimes I like to be away from the screen and do things like that. But I do spend a lot of my time looking at screens and being in a digital space, though most of the time I am trying to emulate a very textured hand drawn thing that feels tactile or feels real.
Emmett Green
That’s the kind of the direction I take with most of my projects and what I really enjoyed about the Bucks Culture project as well, although it was all digital, there were elements of that that Elliot drew frame by frame – the final animation we kind of used a lot of effects stacked over the top of all these things to make it feel as much as possible, as though a person had drawn every single frame which isn’t physical, but still has that care and attention has been put into every picture.
BC. It did work really well. What’s next for you both?
Eliott
I mean, if people come to me for more stuff like this, I would definitely love to get involved in more projects like this and use Emmett’s motion and video skills as there’s a massive market out there. Maybe we’ll have more interest in that. I would love to do it again. It was really good.
Emmett Green
I think equally I have some illustration ability, but I could not get anywhere near Eliott’s level. So I would definitely love to work with you again and especially to use your illustrations in a lovely animation would be really fun.
I guess in terms of the wider goal and plans like I’m doing a lot of teaching at the moment, which does eat up a lot of my time, so it makes creating things for myself kind of go on the back burner a little bit.
BC
Yes, making and creating takes a lot of time doesn’t it?
Eliott
Well, I feel quite bad because I I feel like I draw really fast and so I feel like I’m ruining the expectation! Sometimes I will almost delay sending clients things ’cause I’m like “oh, I can’t let them think that I got it done in a few hours!”
Although in comparison like when I’ve done murals… I was asked to paint 4 shipping containers. They weren’t arty people, they were 12 feet high. 40 feet long. It’s huge.
It took me 10 days and then when I sent them the invoice, they’re like, well, this is so much more than we were expecting! This is crazy. And I’m like, what did you expect? I painted four shipping containers. It took a while!
Emmett Green
Even when you’re not drawing something frame by frame it still takes time especially character animation, which is like the thing that I really specialise in. It takes a long time. You’ve got a puppet that you’re manipulating in every way, every little shift and movement. So it is very, very time consuming. I think people don’t always recognise that I can’t remember how many hours I put into projects. I don’t think I’ve tracked it properly, but for the Bucks Culture project, the actual animation time is probably something like 60 hours. To make one minute, you know.
Emmett Green
Yeah. And that’s even without like deciding what is going on and kind of coming up with a plan before you actually turn up and start the making.
BC So, when opportunities come up, how do your ideas begin – Do you have set routines or things that you do, or is it always a different process?
Eliott
It depends how good the brief is. I really like being told very specifically what to do. It sounds really boring, but like I would much prefer a client to be like. “This is the kind of style we want”. Like even if they take it from my website. I had a book project where they’d literally like already photoshopped things I’d already made onto the book.
And they were like, this is what we want. This is gonna have a monkey. This is gonna have this. And it was so easy. And it meant that I could just have fun knowing that they were happy. Whereas when there’s like no limits, it makes it really hard to decide what I am going do.
BC – Would you typically do some sketches? Send that over as like a a mood board type thing and see what they come back with?
Eliott
Yeah. I always send colour with my sketches, I know some people don’t do that, but for me I think my art is very colour based and so if I send a black and white sketch, I’m like you’re not getting the full picture of like what I’m imagining. So I have to send colour with sketches and usually I think that gives people a better idea of what they’re getting.
BC – Where did it kind of begin? Did you go to university and study a certain discipline and when did you know that you wanted to do something in the creative industries?
Emmett Green
Yeah, I had known for quite a long time, that I wanted to go into the creative industries. I was very set from about when I was around 14 or 15. I’d already made the decision. I’m going to go to university.
I’m going to go to Nottingham Trent. I’d already chosen and I was going to study graphic design and then I was going to be a graphic designer and that was it. The plan was kind of decided and I was extremely sure about that until the end of my first year at university.
We were then given a really, really lovely project which was to use an egg as the main character to animate and we gave him a little face and it was it was so fun. We filmed it in one of our groups, kitchens. It was great and I enjoyed it so much that.
At the end I kind of had a crisis of “what am I going to do!”, “should I have studied animation this whole time!?” But that was where the discovery kind of happened and then after that I did stick with graphic design and even now.
I still like graphic design and I teach graphic design, so still there. It’s just I like things that move. When I discovered that I was actually capable of doing that, then I got really into it and kind of just didn’t give up until I was good enough at it to get a job.
BC – I guess it’s good nowadays as a creative to be multi-faceted?
Emmett Green
Yeah, the graphic and motion design inform each other. I think that’s where I’m at with it now. It’s like, particularly in the context of certain campaigns and stuff for social media, It’s not animation in the same sense as a film. There’s a goal, you’re trying to persuade someone to do something which really links into the principles of graphic design and visual communication.
BC – Everything’s so fast-paced now, isn’t it? Images and video is such a huge thing but it needs to be able to cut through the noise and grab the audiences attention – and even just a little bit of motion in your in your imagery has a lot more impact.
How about you Eliott, have you ever studied animation or has working with Emmett been the first time your work has been animated?
Eliott
I’ve done some frame by frame stuff, so where I’ve like illustrated every little bit I’ve not really ever like, probably studied it. It’s just been like things that I’ve done going back to the last question though it’s interesting that I also did graphic design before illustration.
So from a very, very young age, I think I was like 3 when at school, you know, we have to like, write stuff about yourself, but your teacher writes it because you can’t even write yet. And it literally said like when I grow up, I’m going to be an artist. So like doing art has always been like the only thing I don’t think I had another career plan ever.
But I also never really knew like what a career as an artist was. I would just say, oh, I’m going to be an artist. I didn’t know what that meant, but I was going to do it. And then when it came to what I was going to do after my GCSEs and I was looking at colleges, I went to an open day for fine art because I thought, oh, I know how to draw. And then I ended up while I was waiting to speak to that teacher, the graphic design teacher wasn’t doing anything, so we’re like, oh, we’ll just go and chat with her while she’s there. I was looking through the students work. And I was like, “oh, I need to be on this course!” And I did that course even though I think I knew at that point I wasn’t going to be a graphic designer.
But I think that was when I learned what illustration was and my teacher was very, very nice and she would always, like, she’d set us briefs, but then she’d tweak them so that I could do an illustration, slash, graphic design sort of thing. But I still think because then I went to university and did illustration, so that was definitely like what I knew I wanted to do.
But I think knowing graphic design helped me with my illustration 10 times like I would never undo learning graphic design because I think it is like the building blocks of like everything else that I’ve learned, even if it’s just like the programmes and knowing about typography and like just, I think, yeah. So many fundamentals came from doing graphic design.
BC
This it’s funny that you both sort of stumbled into what you were doing when you were thinking of zigging and then you zagged the other way. I think what is probably really valuable is the practical skill sets you’ve gained. Learning something like the Adobe creative suite. That’s a useful thing and an industry standard.
Eliott
It was interesting when I was at university and like being able to see the difference between my classmates who had never touched the digital side of things or the graphic design side of things. But I was like, oh, this is actually helping me so much with what we’re trying to do here.
BC
It’s like a real world skill, isn’t it? The like employee, you know, employers would value.
Emmett Green
Yeah. I would even say beyond the technical like it’s visual problem solving as well and that it’s a particular set of thinking that you might not get in a different environment. I mean, I would campaign for graphic design to just be renamed to visual communication because I think that describes it better. It’s almost learning an extra language.
Eliott I think that it’s very rare that your illustrations are going to be just your illustrations, unless you are doing a gallery show and it’s just sitting on the wall. Like every social media post my art has been alongside a bunch of text, they’re always a part of something else.
BC What’s your favourite part of the design process?
Eliott – I really enjoy drawing a really diverse sets of characters. It’s one of my favourite things. That’s the number one thing I want to do because I enjoy the difference of, like creating people.
And if I’m struggling to think how can I draw this person? I might think of people that I know or see.
BC
When you’re drawing people characters, do they literally just come out of your imagination, or is there any visual reference?
Eliott
I sometimes use references for like the poses, especially if it’s scenes of people I will look up images of people and be like, right and I will draw almost everyone as completely blank figures in the poses I want and then in terms of like the characters and what they look like, that just comes straight from me just choosing and picking random things and giving them as many different like characteristics as I can have a go at.
BC
What about backgrounds?
Eliott
I don’t know, some days I might even use my own photos that I’ve taken of my family, we’re big hikers and walkers. So we go to a lot of very pretty places around the UK. So I’ve got a lot of photos of like hills and things. One project I did when for a book was based in a small town in Australia and it had to be that town and I obviously can’t go to Australia. I was on Google Maps and I would just walk in Street View down the streets and I was taking screenshots of certain buildings. I remember when I sent the artwork to the authors who lived there and they looked at it and they’re like, Oh my God, like, that’s our town. Oh, like certain buildings, I’d like mashed bits together like it was never a direct reference. But I’d sort of like, taken features.
BC
What has been big influences for both of you whether that be other illustrators or animators, animated movies, children’s books. Are there any people who have influenced your work?
Eliott
I mean, I have a whole shelf here of children’s books that I’ve liked. I love making children books. I think that’s like all I ever buy. If I go to a bookshop, I’m just like in this children’s section, like buying all the children’s books! It’s nice when some of these books are made by illustrators that I follow online and a lot of these are actually people that graduated from my university.
So there’s this full circle moments where like I see all these published books. And I’m like, oh, they went to my uni. They went to my uni, they were in the class above me. So I think that that’s very cool! I’m on Instagram a lot. I I think it’s the best for looking at art. So I’m I’m always like saving stuff and looking at stuff.
So I might be like influenced by certain things, but I think at this point I’ve been doing it long enough now, where sometimes when I’m working on a new project, I make a mood board of like my own art. It’s nice to be my own reference and I can look back and think, oh, I really like what I did for that project.
So it’s less an influence for the people at this point and more of like building on what I’ve done in the past that I’ve really liked like moving on that way.
Emmett Green
I am heavily influenced by video games, and although that’s not animation all the time they move, and like stylistically in terms of characters and stuff. Yeah, all the Nintendo stuff that’s my kind of inspiration based really, but there are a lot of motion designers and animators that I follow around a lot and a lot of studios that are really lovely. And there’s one particular studio in London called Animate. They make really lovely work and their whole ethos is that they bring character and personality to everything, even if they’re animating a shape, it still has a personality and it’s still like a character.
BC
Lovely to speak to you both. Is there anything else you want to say about your work or the Bucks Culture project before we go?
Emmett Green
I certainly don’t reflect on projects enough. Especially when you’re working to a deadline, it’s so laser focused on that. And then when it’s finished, it’s just on to the next. So it was really lovely actually to reflect on this project and say actually we did this really well. We work together really well. Everyone was really happy with it. It was a great project because we don’t do that enough. So it’s been lovely for that, for sure.
Eliott’s work can be viewed here – https://eliottbulpett.com/
Find out more about Emmett’s work here – https://www.emgreenanimates.com/
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